Crypto market on the rise, we had the fortune of being contacted by one of the space's leading exchange platforms, Coinbase. Their goal was clear: to show through motion graphics just how User-friendly their service is. To represent this prized simplicity, we crafted clean geometric styling that guided purposeful motion, while maintaining the Coinbase color and typography aesthetic. We made sure to highlight some of their most common interfaces using dynamic, custom sound and animation, and incorporated live-footage elements to enhance a human connection feeling.