THESHIPYARD

SDGE

With our help, SDGE (San Diego General Electric) sought to illustrate the importance of following fire safety measures for family homes. To tie in high concept values with the practical safety steps of clearing hazardous brush, we mixed cel animation with 3D effects to deliver a seamless and balanced narrative flow. Styling soft, clean silhouettes gave strong focus to the measuring tape graphic to preserve the storyline and message with clarity.