2D Animation

2D Animation (also called cel or traditional animation) is a classic and high quality way to bring characters and stories to life. We present to you some of our most exciting works, that reflect our passion for animation, storytelling, and explosive creative expression.

Q&A

What is the price of a 2D animation?

The final cost of an animated video depends on a number of variables, some of the most significant being the animation style, animation technique, video length and audio, or even if the video is needed urgently so it turns into a rush project. Let’s look at technique a little closer. The resources required from one technique to the next can vary greatly, depending on the style needed for the video, this can affect the pricing. We see a good example of this disparity when comparing Motion Design (vector animation) and 2D Animation (traditional or cel) animation. Because Tradi is created frame by frame, providing for a completely custom, highly sophisticated motion. Production is much more skill intensive and time consuming, which results in a more expensive video.

Other factors like Voice Over and Illustrations will further affect the bottom line. Voice over costs can depend on actors’ experience or on how specific the voice request is. Illustration prices are not one-size-fits-all either; simpler graphics can be a lot more budget-friendly, while more layered and elaborate character or landscape designs will increase the price tag. So how do we get your final number? Having a clear understanding of your project needs will help us optimize your resources and create a comprehensive animation that best meets your goals.

What is 2D Animation?

We’ve all been there. Some real-life challenges that we all share can be best represented in video by 2D animation. How does it get done? Animators apply motion to characters within a 2D context. Combined with the processes of technical drawing and creating object-oriented frameworks to make character sequences, creators also have to develop many other, more concept-based traits through animation, like how the character thinks, behaves and moves, creating relatability for the viewer.

Do I need animation experience to work with a 2D animation studio?

Although you could use any 2D animation knowledge to your advantage, it’s definitely not necessary to engage with us in creating an awesome, custom video animation. Our skillful FEVR team not only consists of talented animators, but of highly experienced, client-facing producers who ensure you collaborate throughout the production process with confidence. From the more technical aspects, to art direction, to project management, you’ll be provided clear understanding and approve all creation as it moves through the production cycle. That’s how FEVR consistently delivers exceptional 2D animation work our clients love.

How 2d animation works?

2D Animation is a process that encompasses several steps that build congruently to create a comprehensive animation video. First is concept design. Deciding on a style ties into what the story is going to tell and how. After a concept is selected and created in either Illustrator or Photoshop, the storyline needs to be created. Placing a story into a storyboard shows camera movements and a big picture view of how the story is told from beginning to end. After this, the process moves on to animation, of which there are various styles as well! In this stage you will set shapes or characters and will animate their movements from point A to point B. Through animation curves, you can adjust how fast or smooth a shape enters or leaves the scene. This process is often used for 2D After Effects animation. 2D traditional animation requires more resources all around as it is created frame by frame to execute highly sophisticated, smooth character and shape movement.

Is 2D animation good for companies of all sizes?

Indeed they are! Not only are the benefits of video animation prolific, but there is 2D animation solutions for every budget! Engaging and impactful on audiences, our character based 2D animations videos are integral parts of marketing and advertising strategies across all industries. From website animations, replacing live action videos to campaign sizzle videos, and quick-acting social media videos, motion design plays a significant role in communication and connecting viewers to messaging in a highly effective way. Although we work a lot with very large companies, at FEVR we also regularly support young companies, startups or small NGOs in the creation of their 2D animation videos.

How 2d animation is made?

2D Animation is a process that encompasses several steps that build congruently to create a comprehensive animation video. First is concept design. Deciding on a style ties into what the story is going to tell and how. After a concept is selected and created in either Illustrator or Photoshop, the storyline needs to be created. Placing a story into a storyboard shows camera movements and a big picture view of how the story is told from beginning to end. After this, the process moves on to animation, of which there are various styles as well! In this stage you will set shapes or characters and will animate their movements from point A to point B. Through animation curves, you can adjust how fast or smooth a shape enters or leaves the scene. This process is often used for 2D After Effects animation. 2D traditional animation requires more resources all around as it is created frame by frame to execute highly sophisticated, smooth character and shape movement.

Why use traditional animation?

With the enormous growth of social media communication, more people day to day are turning to traditional animation video. A benefit of traditional animation is that they don’t require actors or expensive locations. There are no sets to build or locations to find, no studios to rent, and no filming canceled due to bad weather… Saving you money, time, and energy. The possibilities with traditional animation are pretty endless, and due to its fast paced growth, it has become more accessible for commercials, music videos, web ads, and many more.

How traditional animation is made?

Traditional animation is a process that requires a few steps before having a final outcome. First a concept needs to be created. This depends on the style wanted and also on what the story is going to tell. After a concept is selected and created in Photoshop, the storyline needs to be created. Placing a story into a storyboard lets you see the frames organization, camera movements or how you would like to tell the story from the very beginning to the very end. Once this is set, we move on to animation. Traditional animation requires a lengthier process of drawing each step frame by frame to see the action of a character or shape in movement. First step of animation is a rough, and after is validated, we take it to the clean phase, which Is where we clean up the line work. After, color is added and we count with music and sound design as final step.

Do all animation studios do the same thing?

While many motion design studios may be able to offer a wide range of services, often a studio will be specialized or have more experience in certain animation styles, techniques, and video uses over others. The range of project types the studio has worked on and the experience of its teams also bring a different quality to each animation company. Our skillful FEVR team not only consists of talented animators, but of highly experienced, client-facing producers who ensure you collaborate throughout the production process with confidence

How long does it take to create an animation video?

You may have guessed, the actual time to complete an animation video ultimately depends on the details of each project. Factors like whether or not the client is providing content, like illustrations and script, will effect the production schedule. Of course, having ready-made content is more time efficient. Other aspects to consider include the difficulty of illustrations or animation required for the brief. Animation techniques like 2D or 3D Animation are more time consuming, compared to automated like with After Effects in Motion Graphics. It’s certainly recommended to allow for an average of at least 4 weeks lead time for a new project request. Changes in art direction or any delay in feedback steps should also be taken into consideration for the final timeline.

How character animation is made?

Character Animation is a process that encompasses several steps that build congruently to create a comprehensive animation video. First step is character design research. Doing a character study is essential to move into illustration and create different variations of frontal and side views. Once a character has been designed and selected, we analyze what is the best way to animate. For us humans to move, we use our joints, character animation works the same way. Joints are needed to “rig” give proper movement to the character. After joints are made, the character is ready to be rigged. In this stage, walk, flying, or jumping cycles are made by setting specific motion keyframes and play the movements on loop.