The final cost of an animated video depends on a number of variables, some of the most significant being the animation style, animation technique, video length and audio, or even if the video is needed urgently so it turns into a rush project. Let’s look at technique a little closer. The resources required from one technique to the next can vary greatly, depending on the style needed for the video, this can affect the pricing. We see a good example of this disparity when comparing Motion Design (vector animation) and 2D Animation (traditional or cel) animation. Because Tradi is created frame by frame, providing for a completely custom, highly sophisticated motion. Production is much more skill intensive and time consuming, which results in a more expensive video.
Other factors like Voice Over and Illustrations will further affect the bottom line. Voice over costs can depend on actors’ experience or on how specific the voice request is. Illustration prices are not one-size-fits-all either; simpler graphics can be a lot more budget-friendly, while more layered and elaborate character or landscape designs will increase the price tag. So how do we get your final number? Having a clear understanding of your project needs will help us optimize your resources and create a comprehensive animation that best meets your goals.