An explainer video or “explanatory video” is an animation produced in motion design or motion graphics that aims to explain a particular concept or subject. These graphic animations can cover many themes ranging from the presentation of the company or some of its products or brands, to more specific content such as educational videos, HR or financial information, data, product demonstrations, marketing videos, to list just a few examples of use here. The expected quality of this explainer video content being variable, it is advisable to adapt the numerous animation techniques to the client’s needs and budget.
CM Innovation
CM Innovation – Motion Design
