Twilio came to us to produce 6 short brand awareness videos in 2D animation and motion graphics for site-wide retargeting prospective customers who have started researching Twilio products and solutions.

The purpose of the WHY Twilio series is to help them understand why they should engage with Twilio. They need a flexible, customizable solution that can adapt to the unique needs of their business. They value global ease to use, flexibility, availability, reliability, as well as scalability. They also value a modern cloud-based communication platform. Once they’ve built it, they want it to “work” and avoid complexity.

The style of these short animations is based on a simple but original character design, with easily recognizable and adaptable shapes. The colors are those of the Twilio charter, and a few textured elements allow for the addition of differentiating and more fanciful features in the various scenes we have developed.

In this type of project, once the character design is defined, we work on a sketched storyboard that allows for an overall view of the animation and makes further modifications easy. In parallel, we work on a few frames with the final treatment, and then we create the entire animation once the client has given approval.

Twilio is a Californian company specializing in customer relations. While it might not be widely recognized by the public, people all over the world use its services daily through mobile phones. Its client roster includes the likes of Uber, Airbnb, WhatsApp, Salesforce, and countless startups. Twilio makes managing customer communication cases in all areas easier for these companies, enabling them to interact with end-users in the most effective manner possible, be it through voice, text, or video.