Our friends at Twilio reached out to our studio, requesting energy-boosting motion graphics content for their big annual convention, Twilio Signal. Our task was to highlight their popular tech product by bringing the UI to life, playing with their unique brand guidelines and using vitalizing music that together impacted the audience. Say Hellooooo! 

Based on Twilio’s brand color palette, consisting mainly of blue, red, and white, during our graphic research, we attempted to find shapes that could be mixed and orchestrated like in a choreography to ensure that the fluidity, combined with the rhythm of the soundtrack, brings the necessary dynamism to the opening of an event like this.

Additionally, considering the elements to be further developed for other event-related uses, the choice of predominantly geometric shapes, such as circles and ovals, would also allow us to adapt them in numerous ways to provide a variety of assets.

We created content for the main stage, multiple screens surrounding it, and various screens located in numerous reception and chill areas throughout the event. That envolves production and management of a variety of videos and assets, all different in texts, durations, and format variations 16×9 / 9×16 / 1×1: opening and closing videos, sizzles, side-screen animations, ambiance content.