At FEVR, we were thrilled to take on the challenge of crafting the entire art direction, character design, and blending motion graphics with 2D traditional animation for the Twilio Flex video. Our focus on 2D animation allowed us to bring a unique and dynamic visual experience to the project, demonstrating the power of this medium in conveying complex ideas effectively. As the featured welcome video on Twilio Flex’s main landing page, our work was designed to be the perfect introduction to this innovative client solution for its global partners, including industry giants like Uber, Airbnb, WhatsApp, Salesforce, and numerous startups.

Our production process for this animated explainer video began with parallel workflows: developing the voice-over script while simultaneously working on the artistic direction and character design. This dual approach ensures that the visual elements and narrative align seamlessly, creating a cohesive and engaging experience. Our 2D animation expertise, combined with our motion graphics services, allowed us to deliver a video that not only introduces Twilio Flex but also captivates its audience from the first frame. This is a hallmark of our motion design service, which we proudly offer among leading motion graphics agencies.

Finding the perfect character style was a meticulous process that involved numerous sketches and iterations. We explored various shapes, faces, features, and overall appearances to create a character that truly resonated with Twilio Flex’s brand identity. Once the character design was validated, we created what we call the “turn,” a technique that allows us to view the character from different angles, ensuring consistency and accuracy when integrating it into the animation. This attention to detail is what sets our animated explainer videos apart, making them a top choice for tech companies looking for the best in video production.

After completing the illustration and character design stage, we moved on to the creation of a detailed sketched storyboard. This step is crucial in our production pipeline as it lays the foundation for the final animation. The storyboard guides the animation process, ensuring that every scene flows smoothly and every transition is well-timed. Our expertise in 2D animation and motion design enables us to bring these storyboards to life, resulting in a final product that is both visually stunning and highly effective in communicating the client’s message.

If you’re looking for a motion graphics agency that excels in 2D animation and creating impactful animated explainer videos, FEVR is here to help. Our motion design services are tailored to meet the needs of tech companies and beyond. Feel free to contact us to discuss your next project and see how we can bring your vision to life.