We are a motion graphics agency established in 2018, and our expertise allows us to master multi-faceted styles of animation to perfection. It can sometimes be challenging for newcomers to navigate the definition of motion graphics, especially when it is subdivided into numerous specialties. We will summarize all these differences with short sequences from our extensive portfolio as examples.

Motion Graphics Animation : Often using geometric shapes with meticulous attention to detail to play with the harmony between lines, shapes, and compositions, with fluid and coordinated transitions that create graphic choreography. This style enables highly structured storytelling with a clean and streamlined universe, perfectly suited for tech, finance, and other industries that seek a high level of detail and precision.

Character Animation : Development of both simple and complex characters using illustration or minimalist graphics. These are integrated into motion graphics or 2D animation in various contexts, everyday actions, or entirely original scenarios according to the storytelling needs. The only limits are those of the imagination!

Explainer Video (or Educational Animation): Typically explanatory and informative motion graphics animations that, based on a strong storytelling approach, tell a real story. The content can be diverse and varied, but the combination of a quality voice-over and visuals allow for the sharing of any scenario. Whether it’s making complex information accessible or conveying a subject that cannot be shown through live-action footage, this technique provides a powerful editorial treatment that achieves its objective: effectively delivering a message.

Mixed Media Video : We combine multiple animation techniques with different content sources (such as photos, drawings, videos, etc.) to create a unique and visually stunning final product. It is possible to blend real-life footage with motion graphics animation to explain a concept, make it more eye catching and interactive, or create surprises.

2D Animation (or cel traditional animation) : This technique offers complete creative freedom by drawing each sequence of the video “frame by frame” like a cartoon. 2D animation involves animating illustrations either by hand or using computer-based techniques on digital graphic tablets.

Mixed Animation (a blend of motion graphics and 2D animation): This category is not necessarily “technical” but derived from our experience. Not all videos require the time-consuming process of 2D animation, creating images frame by frame. This judicious mix of styles achieves a subtle balance between different techniques to achieve high-quality animation while remaining affordable in terms of time and resources.

Kinetic Typography Animation : Delivers impactful messages by creatively animating text and words in motion graphics, reinforcing their impact and expressiveness while maintaining a minimalist visual style that offers numerous expressive territories to a motion designer.

Flat Design Animation : Simple geometric shapes and clean movements used to elegantly and minimally tell a story. Smooth transitions, camera movements, and very subtle visual effects create a sense of motion and energy for static elements such as logos or illustrations. This style, though simple, is meticulously crafted and allows us to tell complex stories while maintaining simplicity in motion graphics animation.

UX Animation : Primarily designed to showcase apps, websites, or software interfaces. These animations offer a dynamic and stylized navigation experience within the product context, replicating user actions such as scrolling, page transitions, button clicks, and more. Whether faithfully reproducing real interfaces or presenting a more stylized version, these serve as an animated preview that can be used in various contexts.

Infographic Animation (or Data Motion Video) : Infographics allow for the presentation of a wealth of data and information on a given subject. By animating them using geometric shapes, icons, numbers, and typography, it becomes possible to convey even more information and present it in an engaging and organized manner in the form of a video.

All these examples serve to “classify” the main types of animation, certainly there are projects that require specific development and do not fall into any of these categories. This can be either because they are hybrids that mix different styles or because they are truly experimental, pushing the boundaries of creation even further.

Feel free to contact our motion graphics company if you have any questions!