Xiidra chose FEVR for our deep expertise in adapting brand identity and product needs into pharmaceutical animation. They approached us to craft a motion graphics video centered around geometric shapes—squares, circles, triangles, and polygons. Leveraging our creative approach, we brought these shapes to life, making them move, rotate, scale, and interact dynamically to deliver a visually stunning and engaging experience.

Motion graphics videos with geometric shapes animation are commonly used in advertising, presentations, music videos, and digital art due to their versatility and eye-catching nature. They offer a versatile and engaging platform that the pharmaceutical industry can leverage to advertise their products effectively.

Firstly, pharmaceutical animation provides a visually compelling way to convey complex science and medical information to consumers. By using geometric shapes to represent biological processes or treatment mechanisms, these animations help pharmaceutical companies simplify intricate concepts, making them more accessible and understandable for patient education and a wider audience.

Incorporating a mix of blue, yellow, and white colors into the branding and advertising of Xiidra, an eye drop medication for dry eye disease, plays a strategic role in pharma animations and animated videos.

These colors are carefully chosen to evoke specific emotions and associations that align with the product’s intended message and target audience. Designers and animators work closely on style frames to ensure visual consistency, guiding the creative process from concept to final delivery.

The predominant use of blue conveys a sense of trust, reliability, and calmness making it an ideal choice for instilling confidence in the pharmaceutical product and the brand behind it. In addition to blue, the inclusion of yellow accents in this video adds elements of optimism, energy, and warmth.

Yellow is a vibrant and attention-grabbing color that can evoke feelings of positivity and hope, which are particularly relevant in the context of a medication aimed at improving the quality of life for individuals with dry eye disease. The combination of blue, yellow, and white colors creates a harmonious and balanced visual palette that captures attention, communicates key messages, and reinforces brand recognition.

The abstract nature of geometric shapes allows for creative storytelling and messaging. Pharmaceutical animation enables companies to effectively convey complex medical information, making it more accessible and engaging. These animations are particularly valuable for a product launch, helping pharmaceutical companies communicate the benefits and features of their products in a visually appealing and memorable way.

Whether illustrating the efficacy of a medication or highlighting its unique selling points, motion graphics videos with geometric shapes animation offer a dynamic and impactful medium for delivering key messages to consumers. You can see this in action with our Twilio “Say Hello” video, which features a vibrant mix of shapes and typography moving together to create an engaging and visually compelling experience.

In a stylish and minimalist animated video, sound design and soundtrack play a crucial role in elevating the overall quality to the next level. Every sound, from subtle effects to the music score, enhances the emotional impact and storytelling. At FEVR, we never overlook this detail—we bring meticulous attention to our soundtracks, ensuring they perfectly complement the visuals and create an immersive experience.