Xiidra approached us to craft a motion graphics video animation that’s all about geometric shapes – think squares, circles, triangles, and polygons. We took these shapes and brought them to life, making them move, rotate, scale, and play off each other for a visually stunning and dynamic experience.

Motion graphics videos with geometric shapes animation are commonly used in advertising, presentations, music videos, and digital art due to their versatility and eye-catching nature. They offer a versatile and engaging platform that the pharmaceutical industry can leverage to advertise their products effectively.

Firstly, these animations provide a visually compelling way to convey complex medical information to consumers. By using geometric shapes to represent biological processes or treatment mechanisms, pharmaceutical companies can simplify intricate concepts, making them more accessible and understandable to a wider audience.

Incorporating a mix of blue, yellow, and white colors into the branding and advertising of Xiidra, an eye drop medication for dry eye disease, serves multiple strategic purposes. These colors are carefully chosen to evoke specific emotions and associations that align with the product’s intended message and target audience.

The predominant use of blue conveys a sense of trust, reliability, and calmness making it an ideal choice for instilling confidence in the pharmaceutical product and the brand behind it. In addition to blue, the inclusion of yellow accents in this video adds elements of optimism, energy, and warmth.

Yellow is a vibrant and attention-grabbing color that can evoke feelings of positivity and hope, which are particularly relevant in the context of a medication aimed at improving the quality of life for individuals with dry eye disease. The combination of blue, yellow, and white colors creates a harmonious and balanced visual palette that captures attention, communicates key messages, and reinforces brand recognition.

The abstract nature of geometric shapes allows for creative storytelling and messaging. Pharmaceutical companies can use these animations to communicate the benefits and features of their products in a visually appealing and memorable way.

Whether illustrating the efficacy of a medication or highlighting its unique selling points, motion graphics videos with geometric shapes animation offer a dynamic and impactful medium for delivering key messages to consumers. You can see this in action with our Twilio “Say Hello” video, which features a vibrant mix of shapes and typography moving together to create an engaging and visually compelling experience.