In collaboration with the NGO Surfrider, we produced a video aimed at raising public awareness about the critical issue of plastic pollution in our oceans. The explainer video serves as a wake-up call, emphasizing the alarming prediction that by 2050, there will be more plastic than fish in the oceans.
Motion design enable to visually depict the gravity of the issue and present information that would be arduous to convey through traditional video formats.
The explainer video is a type of motion design animation that is very effective to present a multi-layered concept. Beyond an aesthetic demonstration, combining graphic design and illustration that we then put in motion in animation, it’s really the storytelling aspect that is interesting.
The graphic and editorial teams work together to ensure that the storyline of the video is well-coordinated, creating an impactful video that effectively communicates the message within a one-minute timeframe.