Dior approached us as the leading company in mixed media video production, recognizing our expertise in motion graphic design, graphic design, static graphics, and opening title creation. They entrusted us with the production of a 45-second playful social media mixed media video—a Dior collage video—to bring to life a vibrant summer theme connecting their perfume, makeup, and skincare lines: La Dolce Vita!

Inspired by the rich colors of the Italian capital, the video seamlessly blends collages, live-action sequences, and dynamic motion graphics, showcasing stylish models who embody the playful and elegant spirit of Rome.

The atmosphere we’re aiming to convey is that of a leisurely stroll around an iconic square, where every element reflects the timeless charm and vibrant lifestyle of the city. We achieve this by leveraging our strong creative graphic skills and collaborating with our film director to bring the story to life through motion graphics.

Mixed Media Animation: Crafting a Brand Universe

It was also important in the objectives of this film to convey the universe desired by the brand –  concerning the color codes and merchandising, as well as the pop and playful atmosphere of the products selected for this animation. Twisting the visuals of statues and columns, incorporating the iconic Vespa, delicious gelato, café terraces, typical streets, and the Trevi Fountain.

A Dynamic Collage of Creativity

Given the need, the decision to process this video using Mixed Media Animation (or video collage animation) seemed obvious to us. This form of animation brings together elements from real photos, videos, illustrations, and magazine cutouts, all of which are blended with graphics and specific effects using various animation techniques. It combines the richness of a static collage with the vibrancy of animation, creating a multimedia spectacle that fascinates and intrigues.

The popularity of video collage animation has surged in recent years, thanks to its versatility, flexibility, and limitless creative potential. It’s not just an art form—it’s a powerful tool for storytelling, capable of recounting complex narratives, introducing information, stirring emotions, and captivating viewers with striking visual appeal.

After working on the adaptation of the brand guideline for the products, our motion designers developed a storyboard to detail each scene for the client. Once approved, these style frames were brought to life through motion design animation, creating a visually engaging and dynamic experience.

Dior Collage: Inspiring Artistic Expression on Social Media

Widely shared on the brand’s marketing platforms, this motion design video, adapted in various formats including vertical and square, has gained significant traction on social media. These engaging motion design collage animations can create a strong impression in the Stories or Reels section of Instagram. On Facebook, a motion design collage animation can work as part of an advertisement or an engaging post on a brand’s page.