The PepsiCo Design + Innovation team reached out to us to assist in creating an animated motion graphics based on the immersive visuals and exclusive insights from their creations and collaborations with numerous equally iconic brands, as featured in the book ‘Good Design Is for Everyone’.

FEVR’s contribution extended to designing a storyboard, creating an animatic, and then animating. This video fully utilizes the possibilities of motion graphics animation, the core of our expertise, to effectively highlight the colorful, vibrant, and fun images of PepsiCo Design + Innovation over the past 10 years.

As we’ve often observed, nothing enhances product visuals quite like motion, allowing us to create dynamic video content with a purely visual storytelling approach perfectly suited to the formats of major social media platforms.

PepsiCo, a global leader in the food and beverage sector, has also emerged as a key player in design-led innovation. PepsiCo’s iconic products are enjoyed by consumers more than one billion times a day in over 200 countries and territories worldwide.