Bringing PepsiCo’s Vision to Life Through Motion Graphics

The PepsiCo Design + Innovation team reached out to us to assist in creating an animated motion graphics piece based on the immersive visuals and exclusive insights from their creations and collaborations with numerous equally iconic brands, as featured in the book Good Design Is for Everyone. They chose us at FEVR because we love this kind of style, and we’re exceptionally skilled at bringing it to life with precision, creativity, and dynamic motion.

From Storyboard to Animation: FEVR’s Motion Design Expertise

FEVR’s contribution extended to motion graphic design, where we took charge of designing a storyboard, crafting a precise animatic, and executing the full animation process. Leveraging our expertise in motion graphics animation, we carefully choreographed dynamic transitions, fluid compositions, and bold typography to bring PepsiCo Design + Innovation’s vision to life.

Animating PepsiCo’s Bold and Vibrant Brand Identity

Our team focused on capturing the brand’s energy, ensuring that every sequence seamlessly highlighted the colorful, vibrant, and fun visuals that have defined PepsiCo’s creative evolution over the past 10 years. From concept development to final execution, we pushed the boundaries of animated storytelling, making the motion piece as immersive and engaging as the brand itself.

Motion Graphics for Product Launches, Events, and Social Media

As we’ve often observed, nothing enhances product visuals quite like motion design, allowing us to create dynamic video content with a purely visual storytelling approach—perfectly suited for major social media platforms. For big brands like PepsiCo, animated content plays a crucial role in communication and marketing, making product launches more engaging, event presentations more impactful, and social media campaigns more visually striking.

FEVR’s Animation Expertise: Elevating Brand Storytelling

We specialize in motion graphics animation that helps brands transform complex messages into sleek, digestible visuals, ensuring they captivate audiences across different digital touchpoints. Whether it’s for a high-energy product reveal, an immersive brand story, or bold social media content, our unique expertise in animation amplifies engagement and reinforces brand identity in ways that static visuals simply can’t.

PepsiCo’s Global Influence and Design-Led Innovation

PepsiCo, a global leader in the food and beverage sector, has also emerged as a key player in design-led innovation. PepsiCo’s iconic products are enjoyed by consumers more than one billion times a day in over 200 countries and territories worldwide.