Urban Pulse - Mixed Media Animation Video

Urban Pulse approached us to create a mixed media animation video that captures the energy of street culture and high-definition sound. Our task was to seamlessly blend live-action footage with dynamic motion graphics, creating a hybrid visual experience.

Art Direction & Visual Identity: Crafting the Urban Aesthetic

For Urban Pulse, we developed an art direction that celebrates street culture and urban authenticity. The aesthetic draws inspiration from graffiti, street dance, and our color palette blends slightly desaturated vintage tones for the live-action footage, evoking 80s-90s aesthetics with a touch of film grain.

Storyboard & Creative Structure: Planning the Mixed Media Flow

We broke down the film into distinct sequences through detailed storyboarding to design seamless transitions between live-action and animation. Each scene was carefully mapped to ensure fluid integration of filmed elements and motion graphics.

Frame-by-Frame Animation: Precision in Every Movement

The heart of this mixed media project lies in our meticulous frame-by-frame animation technique. Each dancer's movement was individually traced to create animated outlines and energy trails that perfectly follow body mechanics. This labor-intensive approach creates a unique aesthetic where graphic elements feel genuinely connected to the physical performance rather than simply overlaid in post-production.

Mixed Media Animation Meets Live Action: A Fusion of Reality and Graphics

This motion graphics video demonstrates the power of mixed media animation by combining real dancers and street performers with vibrant, hand-crafted graphic elements. By seamlessly integrating live-action video with frame-by-frame animation, we create a visual rhythm where music, movement, and motion design converge.

To discover more of the hybrid mixed media animations we've produced, explore standout pieces we've created for major brands: a bold visual narrative for PepsiCo, highlighting branding design and graphic collaborations; an elegant "paper-cut" style animation for Dior inspired by La Dolce Vita in Italy; a refined showcase of Chanel's iconic Chance fragrance; Urban Pulse, a dynamic blend of live-action dance and frame-by-frame animation celebrating street culture; and Run ning Is Life, an energetic mix of kinetic typography and live-action running scenes.