Urban Pulse - Live Action + Animation Video

Art Direction & Visual Identity

For Urban Pulse, we developed an art direction that celebrates street culture and urban authenticity. The aesthetic draws inspiration from graffiti, street dance, and the raw energy of contemporary metropolises. We wanted to capture that precise moment when music flows through the body and becomes movement, a literal visualization of sound transforming into physical expression.

Our color palette blends slightly desaturated vintage tones for the live-action footage, evoking 80s-90s aesthetics with a touch of film grain, paired with bold neon accents in electric cyan, vivid magenta, and acid yellow for the animated graphic elements that trace movement. This chromatic opposition reinforces the product's duality: retro-inspired design paired with cutting-edge audio technology.

Storyboard & Creative Structure

We broke down the film into distinct sequences to design transitions and overall organization through detailed storyboarding. Each scene was carefully mapped to ensure seamless integration between live-action and animated elements, with a clear narrative progression from establishing shots through energetic movement sequences to a memorable resolution.

Frame-by-Frame Animation & Pattern Design

The animated patterns were designed as a visualization of sound itself. We created sine waves and geometric shapes that hug the contours of bodies in motion, particle trails that follow every gesture creating persistent light streaks, and radial motifs exploding from the impact points of dance movements. Rhythmic lines pulse in sync with the beat, creating a parallel graphic choreography.

Each pattern is calibrated to suggest audio frequencies, bass, mids, highs, transforming the visual into an abstract sound spectrum. The heart of this project lies in our meticulous frame-by-frame animation technique, where each dancer's movement was traced to create animated outlines and energy trails that perfectly follow body mechanics.

This labor-intensive approach creates a unique aesthetic where the graphic elements feel genuinely connected to the physical performance rather than simply overlaid in post-production.

The Result: Movement Brought to Life

The Urban Pulse video successfully captured the essence of urban movement and high-definition sound through our live-action animation technique. The hybrid style created a fresh, unique flavor that attracted viewers eager to push traditional boundaries, demonstrating how mixed media can transform a product demonstration into a genuine artistic statement.

Urban Pulse: High-Definition Sound Meets Wireless Freedom

Urban Pulse headphones are designed with cutting-edge audio technology to provide a high-definition sound experience. They perfectly blend the best aspects of high-fidelity sound and wireless technology to deliver a crisp and immersive sound that will make every song, every beat, and every word touch the heart directly. Whether you're listening to hip hop, streaming pop, or tuning into electro, Urban Pulse enhances your musical experience.

To discover more of the hybrid mixed media animations we've produced, explore standout pieces we've created for major brands: a bold visual narrative for PepsiCo, highlighting branding design and graphic collaborations; an elegant "paper-cut" style animation for Dior inspired by La Dolce Vita in Italy; a refined showcase of Chanel's iconic Chance fragrance, and Run4Life, an energetic mix of dynamic kinetic typography and live-action running scenes.

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