About the project:

NFL Superbowl - 2D Animation

We partnered with the NFL to animate the official Super Bowl LVII artwork using traditional frame-by-frame 2D animation. The piece captured the energy of football's biggest event and served as the foundation for official tickets, posters, and promotional materials.

Our 2D Animation Studio got reached by the NFL to bring the Super Bowl LVII thematic artwork to life. Many wait for this grand event, and a whole country cheers for it. The official Super Bowl tickets and posters are also derived from this splendid artwork.

With the original artist of the piece being Lucinda Hinojos we gather the importance and symbolism of every piece of her work, which represents the Native American culture. The best way to push boundaries and give life to the artwork was through traditional animation.

The hummingbird takes us on a journey while exploring elements of the culture and diving into Arizona’s State Farm Stadium.

To stay close to the painting technique used for the original artwork, we added a brush stroke effect to the whole animation. Enjoy this colorful ride, and let the best team win!

To see more examples of 2D animations using the frame-by-frame technique, you can check out Skateboarding Is Not A Crime, a vibrant celebration of street culture; Spritz Aperol, an immersive dive into the sparkling orange world of the iconic Venetian cocktail; NFL Superbowl LVII, an official animation for this major worldwide sport event; Tracy Locke Manifesto, a brand video through fluid camera movements and refined visual storytelling; The Last Shot, an electrifying fusion of western landscapes and Roland Garros clay court tennis.