About the project:

NFL Superbowl - 2D Animation

We partnered with the NFL to animate the official Super Bowl LVII artwork using traditional frame-by-frame 2D animation. The piece captured the energy of football's biggest event and served as the foundation for official tickets, posters, and promotional materials.

Our 2D Animation Studio got reached by the NFL to bring the Super Bowl LVII thematic artwork to life. Many wait for this grand event, and a whole country cheers for it. The official Super Bowl tickets and posters are also derived from this splendid artwork.

With the original artist of the piece being Lucinda Hinojos we gather the importance and symbolism of every piece of her work, which represents the Native American culture. The best way to push boundaries and give life to the artwork was through traditional animation.

The hummingbird takes us on a journey while exploring elements of the culture and diving into Arizona’s State Farm Stadium.

To stay close to the painting technique used for the original artwork, we added a brush stroke effect to the whole animation. Enjoy this colorful ride, and let the best team win!

We are a Motion Graphics Agency & 2D 3D Animation Studio, excelling in artistic direction, visual storytelling, and animation. These three pillars constitute the core of our creative activity, driving us to deliver exceptional results for every project we undertake. Each film we create is a canvas upon which a unique story unfolds, and we’re can’t wait to hear about yours. Whether you’re delving into innovative visual styles or pioneering new production methods, we stand ready to provide the expertise and support needed to bring your vision to life on the screen.

To see more examples of 2D animations using the frame by frame technique, you can check out Skate Inc, Aperol Spritz, NFL Superbowl, Tracy Manifesto, Reach The Goal, Tha Last Shot, Superbia, Doodles, The Apocalypse