Netflix Upfronts - Event Video

We produced over 150 animated assets for Netflix Upfronts, an annual event presenting the platform’s upcoming content to advertisers and industry leaders.

A Visual Identity for Every Title

From Netflix’s blockbuster series to original films, each asset captured the unique tone of its content while remaining part of a cohesive visual system.

From Style Frames to Animation

Each visual direction was first developed through style frames, allowing Netflix to review and approve the look of every title before our motion designers brought the assets to life.

Behind the scenes at FEVR: an animator working on a Cintiq drawing tablet

Designed for Every Screen

The motion graphics animations were adapted across multiple formats, from the main ultra-wide stage screen to the venue’s additional displays, ensuring a consistent experience throughout the event.

Producing 150+ Animated Assets

Managing this volume required a precise workflow. Every asset was carefully designed, animated, adapted, named, and delivered to maintain consistency across titles and formats.

Kinetic Typography for Live Events

Bold kinetic typography, graphic transitions, and powerful imagery brought rhythm and energy to the presentations while keeping the audience engaged.

You can also explore other examples of kinetic typography videos we've produced, a powerful fintech text animation for R15K AI, a sports piece called Run4Life (an energetic mix of dynamic kinetic type and live-action running scenes), a luxury video for Chanel Chance, and an intro for the Twilio Signal convention.