Sunbit - Mixed Media Animation Video

Sunbit Campaign with Mixed Media Animation and Live Action Video

Sunbit reached out to us to create a colorful live action + 2d (mixed media) animation ad depicting the stress of last-minute purchases that can be resolved with ease by using their product service. With their trust in our creativity and capabilities, we embarked on a journey to craft a visually captivating narrative that would resonate with audiences and illuminate the positive aspects by mixing live action with animation.

Live Action + 2D Animation: A Hybrid Approach to Brand Storytelling

At the heart of this mixed media project is the seamless fusion of filmed performance and hand-drawn 2D animation. The actress navigates a vibrant, colorful animated world filled with hurdles, all of which she effortlessly overcomes thanks to Sunbit's service. This hybrid approach creates an engaging narrative that captures attention and leaves a lasting impression.

This type of mixed media video is particularly effective for brand campaigns, product launches, and service demonstrations where blending reality with animation creates memorable visual impact and emotional connection. You can discover more examples and styles by watching our Mixed Media Showreel.

Illustration & Character Design: Behind the Scenes of Mixed Media Production

Like many projects requiring high-quality illustration, we began working in parallel: developing rough illustrations and character design while building the storyboard for this film. These behind-the-scenes elements showcase how FEVR plans and structures mixed media animation projects.

Storyboarding allows us to organize all scenes in a way that makes transitions fluid and harmonious, ensuring seamless integration between live-action footage and animated elements throughout the narrative.

Creating a Vibrant Animated World

At the heart of our creative endeavor was the transformation of a protagonist actress into a quick-thinking, bright-faced illustrated character. This metamorphosis symbolized the transformation that Sunbit’s service can bring to an individual’s financial experience, turning stress into ease, uncertainty into confidence. The actress, now animated, navigates a vibrant, colorful world filled with hurdles, all of which she effortlessly overcomes, thanks to the magic of Sunbit.

Blending Brand Identity into Mixed Media Animation

One of the key aspects of this hybrid video project was the seamless integration of Sunbit's brand colors into both the live-action footage and 2D animation. By harmoniously blending these elements across both media types, we achieved a cohesive visual narrative that not only highlighted the brand but also underscored the unity of their services.

The result is a visually striking mixed media experience where brand identity flows naturally between filmed reality and animated illustration, creating a fresh and authentic finish that effectively conveys Sunbit's core message.

The Power of Hybrid Video Storytelling

The synergy of live action and animation creates innovative mixed media storytelling that transcends conventional boundaries. By embracing this hybrid approach, we captured viewer attention while communicating a message of hope, ease, and empowerment through creativity and imagination.

Our collaboration with Sunbit demonstrates that when live-action video and animation collide in mixed media production, powerful visual stories are born. This project showcases how blending real footage with 2D animation creates engaging narratives that resonate with audiences and illuminate brand values through dynamic visual experiences.

To discover more of the hybrid mixed media animations we've produced, explore standout pieces we've created for major brands: a bold visual narrative for PepsiCo, highlighting branding design and graphic collaborations; an elegant "paper-cut" style animation for Dior inspired by La Dolce Vita in Italy; a refined showcase of Chanel's iconic Chance fragrance; Urban Pulse, a dynamic blend of live-action dance and frame-by-frame animation celebrating street culture; and Run4Life, an energetic mix of kinetic typography and live-action running scenes.

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