PepsiCo Design – Animated Brand Video

We partnered with PepsiCo Design + Innovation to create an animated film celebrating the brand’s creative evolution and design-led collaborations.

Ten Years of Design Innovation Through Motion Graphics

The PepsiCo Design + Innovation team reached out to us to assist in creating an animated motion graphics piece based on the immersive visuals and exclusive insights from their creations and collaborations with numerous equally iconic brands, as featured in the book Good Design Is for Everyone.

From Storyboard to Animation

FEVR developed the storyboard and animatic to organize the many featured projects into a clear, fluid narrative before moving into full animation.

Bringing Every Collaboration to Life

Each chapter required its own visual treatment. Dynamic transitions connected different products and creative universes while maintaining a consistent flow throughout the film.

A Bold and Vibrant Visual Language

Color, typography, product imagery, and graphic compositions capture the energy of PepsiCo’s identity while highlighting the diversity of its design work.

Created for Multiple Brand Touchpoints

The film was designed as flexible visual content for events, presentations, product launches, and digital campaigns, allowing the story to connect with audiences across different platforms.

PepsiCo’s Global Influence and Design-Led Innovation

PepsiCo, a global leader in the food and beverage sector, has also emerged as a key player in design-led innovation. PepsiCo's iconic products are enjoyed by consumers more than one billion times a day in over 200 countries and territories worldwide.

To discover more of the hybrid mixed media animations we've produced, explore standout pieces we've created for major brands: a bold visual narrative for PepsiCo, highlighting branding design and graphic collaborations; an elegant "paper-cut" style animation for Dior inspired by La Dolce Vita in Italy; a refined showcase of Chanel's iconic Chance fragrance; Urban Pulse, a dynamic blend of live-action dance and frame-by-frame animation celebrating street culture; and Run ning Is Life, an energetic mix of kinetic typography and live-action running scenes.