FEVR TOOK OVER TIMES SQUARE FOR AMERICA'S 250TH BIRTHDAY

FEVR was selected by Show+Tell and America250 to create a large-scale animated content system for the exterior and interior screens of One Times Square, bringing America’s 250th anniversary to life in the heart of New York City.

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One Landmark. One Visual Experience.

Created for America’s 250th anniversary, the project transformed one of the world’s most iconic digital landmarks into a bold, unified visual experience, designed to work across radically different screens, formats and viewing distances.

Creative direction rooted in America250

Starting from the America250 identity and its distinctly American red, white and blue palette, we explored how the brand could expand into a powerful motion language built specifically for One Times Square.

Our team developed multiple creative directions, compositions and graphic systems, testing how typography, imagery and graphic elements could work across the building’s unique architecture and screen formats.

Once the creative direction and keyframes were approved, we turned that visual system into motion.

Hundreds of Assets. One Visual System.

FEVR designed and animated more than one hundred custom assets, combining motion design, mixed media, typography and graphic animation into one cohesive visual system.

Behind the scenes, the project required a tightly structured production workflow: precise asset organization, multiple variations and constant adaptation to screens with radically different dimensions and exceptionally high resolutions.

Every piece needed to stand on its own while still feeling unmistakably part of the same experience across the entire building.

Designed to Move at Monumental Scale

With the visual system established, our motion team brought each composition to life through rhythm, typography, transitions and graphic movement tailored to the architecture of the screens.

The challenge wasn’t simply to animate individual assets. It was to create a continuous body of content capable of running across the building for hours while maintaining visual consistency, energy and impact from every viewpoint.

From Our Studio to Times Square

The final content was deployed across the exterior and interior screens of One Times Square, including the monumental large-scale displays overlooking Times Square.

Seen by live audiences in one of the world’s most visible locations, the work became part of the wider America250 celebrations, turning a complex motion-design system into a real-world experience at an extraordinary scale.

A Historic Moment on an Iconic Landmark

America250 marks the 250th anniversary of the signing of the Declaration of Independence, celebrated across the United States throughout 2026 and culminating around July 4 with concerts, fireworks and nationwide events.

In New York, Times Square became one of the symbolic centers of the celebration. One Times Square hosted a major live benefit show on July 3, followed at midnight by a historic moment as the Times Square Ball dropped outside New Year’s Eve for the first time in its 120-year history, officially launching July 4 and America’s 250th birthday.

👉 To see more examples of Event Motion Graphics Videos animations we've done, you can check out Netflix Upfronts, Twilio Signal, Swissted, Running is life.