FIFA World Cup Philadelphia – Mixed Media Campaign Film

FEVR created a mixed media campaign film for the Philadelphia Convention & Visitors Bureau, positioning Philadelphia as a must-visit destination during the FIFA World Cup.

Mixed Media Storytelling: Bringing World Cup Energy to Philadelphia

The film combines real footage of Philadelphia with bold typography, animated shapes and graphic interventions to create a fast-moving portrait of the city during the World Cup.

Rather than focusing only on the matches, the story expands into everything surrounding them: the streets, the fans, food, music, celebrations and the city itself. The mixed media treatment brings these elements together into one energetic visual language designed to make Philadelphia feel alive, accessible and impossible to miss.

A Visual Language Built Around Philadelphia

The creative direction connects the excitement of the World Cup with the personality of Philadelphia. Bold typography, vivid graphic shapes and custom animated elements interact directly with footage of the city, highlighting landmarks, movement and key messages without overpowering the imagery.

The result is a contemporary visual language that feels celebratory and international while keeping Philadelphia firmly at the center of the story.

From Downtown to the Stadium: Shaping the Story

The film was structured as a journey through the World Cup experience in Philadelphia. It begins by establishing the city and the arrival of the tournament, before moving between downtown, the stadium, crowds, Fan Festivals and everyday moments throughout Philadelphia.

Each sequence was storyboarded to keep the pace fluid while allowing typography, footage and animation to work together, gradually building toward a broader message: Philadelphia is not simply hosting the World Cup, it becomes part of the experience.

Typography & Motion Graphics That Bring the City to Life

Large-scale typography and animated graphic elements become part of the footage itself, emphasizing key messages such as the stadium's proximity, Fan Festivals and the energy spreading throughout the city.

Shapes, lines and graphic accents move across architecture, crowds and urban scenes, creating transitions and moments of emphasis throughout the film. Instead of simply placing graphics over footage, the animation was designed to interact with each shot, giving the campaign its distinctive mixed media character.

Explore more mixed media work by FEVR, combining live action, custom animation, kinetic typography and graphic design for brands, campaigns and cultural experiences: an elegant "paper-cut" style animation for Dior inspired by La Dolce Vita in Italy; a refined showcase of Chanel's iconic Chance fragrance; Urban Pulse, a dynamic blend of live-action dance and frame-by-frame animation celebrating street culture.